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Introduction

Gobi Heat sells innovative heated clothing and accessories designed for extreme cold conditions. As a highly seasonal business generating 75% of annual revenue during a 4 month period. They partnered with RISE DTC to optimize their marketing strategy across all paid channels and advanced attribution.

Background

Profitable scale from $0 in ad spend to high 6 figures, in two months. 

Maximizing Seasonal ROI Through Paid Channel Optimization.
Gobi Heat spread their budget across channels without clear performance visibility, including affiliate marketing spend with iffy returns. With a limited seasonal revenue window, inefficient spending was risky, and they lacked analytics to properly attribute sales to specific channels.

Our Solution

  • Seasonal strategy for ramping up from 5k to 400k+ p/m in Ad spend
  • Advanced targeting on Google, Meta, & TikTok Ads
  • Inventory forecasting & conversion rate optimization

The Results

Today, Gobi Heat makes the most of their limited selling season with confidence, knowing exactly where to invest for maximum impact.
In Wasted Advertising Cut
0 k
Increase In Orders YoY
0 %
Decrease In Cost Per Order
0 %

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