Formula 1-inspired watch brand finding their audience Introduction Giorgio Piola is Motorsport’s Formula 1-inspired line of watches, named after the artist who would design drawings of Formula 1 cars, and known for their precise mechanical engineering. Challenge Motorsport needed to educate…
MJ Attache
Ultra-luxury product for a super niche audience. Cannabis connoisseur’s + ultra luxury. Introduction MJ Attache is an ultra-luxury accessories brand meant for the cannabis consumer. Their flagship product is a leather case meant to carry cannabis essentials while also serving as…
Black and Bloom
Bringing women’s accessories from Australia to the U.S. International expansion of an Australian women’s accessory brand to the U.S. Introduction Based in Australia, Black and Bloom focuses on selling women’s accessories such as earrings, necklaces, and bracelets. Challenge Black and Bloom…
Jean Dousset
Ultra-luxury jewelry designer go-to-market scale up Introduction Founded by the great-great-grandson of Louis Cartier, Jean Dousset is a fine diamond jewelry designer. They needed to move from an appointment-only business model to the online ultra luxury sector. Challenge Jean Dousset wanted…