Awareness & Scale For New DTC Brand. 100+ year old manufacturer entering into DTC.
Introduction
Andy’s Hay is a line of hay for rabbits, guinea pigs, and small pets from the domestic and international hay supplier company Anderson Hay.
Challenge
Before starting Andy’s Hay, the creators were running a successful B2B brand in the same industry — but they soon realized that e-commerce was an entirely different ball game. More competition means it’s harder to stand out and find an audience, which is exactly what the new DTC brand struggled with.
Solution
- Paid social on Instagram and Facebook
- Google and Amazon Ads, where we optimized existing ads in addition to creating net new ads to maximize conversions
- Optimizing top-of-funnel content for SEO and lead generation
Results
- 280% increase in online orders
- 118% boost in conversion rates
- 500% jump in ROAS