E-Commerce Go-to-Market Strategy Development. Launch brand – $0 to 4M annual revenue in Year 1.
Introduction
Automatic Trap is a pest control company that sells CO2-powered, self-resetting rodent traps. They needed to create an e-commerce strategy for a successful entry into the market.
Challenge
As a new brand, Automatic Trap wanted a strong go-to-market campaign in order to hit the ground running. They turned to D2C Dynamics for assistance.
Solution
- Google Search, Shopping, PMax, Display, & Retargeting
- Meta ads at scale (100+ ads designed & tested)
- CRO on landing pages to drive checkout
Results
- 2600% ROAS
- 3x increase in landing page checkouts
- 0 to 4M annual revenue
All within 9 months of working together!