40+ year old brand breaks into DTC
Introduction
Blazing Bull Grills is a DTC brand launched by Schwank Grills, who primarily provide grills and related accessories to the commercial restaurant industry. Their flagship product is a portable infrared grill that brings a high-end grill experience to consumers’ homes.
Challenge
Blazing Bull Grills needed to drive brand awareness in addition to providing education to consumers, because there wasn’t really anything else like these grills on the market at the time, and this technology was typically only used in restaurants. RISE DTC helped Blazing Bull Grills create demand through a number of solutions.
Solution
- High-end YouTube video ads
- Google Ad awareness campaigns
Results
- 40% increase in email engagement
- 154% increase in checkouts
- 25% AOV increase