Messaging and Positioning for DTC Sofa Company. Successful go-to-market launch for U.S. expansion
Introduction
Cushie is a sleeper sofa designed for everyday sleeping as well as lounging with international traction.
Challenge
Cushie wanted to break into the U.S. furniture market, which is extremely competitive online. They launched with a single SKU, and worked with RISE DTC to develop an ideal client profile and determine brand positioning.
Solution
- Brand messaging workshop
- ICP development
Results
- Klaviyo Implementation
- 15% increase in email open rates
- 45% increase in checkouts