Less Retail, More DTC. Out of Costco and into a thriving DTC model.
Introduction
Don Pablo is a renowned family-owned coffee roaster known for their Don Pablo Signature Blend. They were selling in Costco and wanted to move to direct to consumer sales.
Challenge: Transitioning from Retail to Direct Consumer Sales
Don Pablo faced the critical challenge of shifting their business model from Costco retail dependence to direct-to-consumer sales. This transition required rebuilding brand identity outside the warehouse store context while developing digital customer acquisition strategies from scratch. Don Pablo chose to partner with RISE DTC to achieve these results.
Solution
- Developed competitive Google Ad campaigns capturing searches for both major coffee brands and specialty roasters
- Sophisticated Meta Ad retargeting sequences addressing common subscription hesitations
- TikTok Ad shoppable video formats with seamless checkout integration
Results
- 66% improvement in conversion rate
- 87% improvement in ROAS
- 132% increase in revenue