Online DTC launch. Coastal lifestyle brand launches B2B wholesale channel
Introduction
Electric and Rose sells high-end beachwear, lifestyle sets, loungewear, and other accessories. They originally sold their brand in boutiques, but were ready to make the switch to direct-to-consumer.
Challenge
Electric and Rose needed help getting their DTC site off the ground and gaining market share. They partnered with RISE DTC to launch several marketing campaigns.
Solution
- Email marketing
Results
- 4000+ email subs
- $1k per/day in profitable TikTok spend