Formula 1-inspired watch brand finding their audience
Introduction
Giorgio Piola is Motorsport’s Formula 1-inspired line of watches, named after the artist who would design drawings of Formula 1 cars, and known for their precise mechanical engineering.
Challenge
Motorsport needed to educate their audience about the history and distinctiveness of the Giorgia Piola line while also creating interest in the overall brand. They worked with RISE DTC to reach their audience.
Solution
- Facebook ads awareness campaigns
- Instagram Ads
Results
- 220% ROAS
- LTV increase by 2x (users buying 2nd watch)
- Triple ad spend in 90 days