Profitable scale from $0 in ad spend to high 6 figures, in two months. Maximizing Seasonal ROI Through Paid Channel Optimization
Introduction
Gobi Heat sells innovative heated clothing and accessories designed for extreme cold conditions. As a highly seasonal business generating 75% of annual revenue during a 4 month period. They partnered with Rise DTC to optimize their marketing strategy across all paid channels and advanced attribution.
Challenge
Gobi Heat spread their budget across channels without clear performance visibility, including affiliate marketing spend with iffy returns. With a limited seasonal revenue window, inefficient spending was risky, and they lacked analytics to properly attribute sales to specific channels.
Solution
- Seasonal strategy for ramping up from 5k to 400k+ p/m in Ad spend
- Advanced targeting on Google, Meta, & TikTok Ads
- Inventory forecasting & conversion rate optimization
Results
- 251% increase in orders YoY
- 61% decrease in cost per order
- Operational efficiency – lead to cutting 100k in wasted advertising
Today, Gobi Heat makes the most of their limited selling season with confidence, knowing exactly where to invest for maximum impact.