Scaling DTC: Apparel Brand Boosts Online Order Volume By 700%
Introduction
How Mila and Rose grew online DTC sales with a multi-channel paid media strategy.
Challenge
Children’s clothing retailer Mila and Rose had built a successful brick-and-mortar and wholesale business but they were struggling to grow online direct-to-consumer (DTC) sales. After getting burned by unprofitable ad campaigns with their previous paid media agency, they needed a new paid media partner who could help them crack the ecommerce code.
Solution
We overhauled Mila and Rose’s paid media strategy and implemented new campaigns on Facebook, Instagram, and Google. We dialed in their channel mix, audience parameters, and bidding strategies to ensure they maximized every dollar of their budget. Each month, we reinvested ad profit to sustainably scale their growth.
Results
In the first three months, Mila and Rose achieved a positive ROAS — and have done so ever since. Over the last three years, Mila and Rose has increased online order volume by over 700% and driven quadruple-digit growth in online sales revenue with paid media.