Ultra-luxury product for a super niche audience. Cannabis connoisseur’s + ultra luxury.
Introduction
MJ Attache is an ultra-luxury accessories brand meant for the cannabis consumer. Their flagship product is a leather case meant to carry cannabis essentials while also serving as a fashion statement.
Challenge
MJ Attache’s greatest challenge was finding an audience who not only enjoyed recreational cannabis, but who were also willing to spend a lot of money on an accessory with a very specific use case. RISE DTC rose to the challenge.
Solution
- Meta Ad awareness campaigns
- TikTok Ad awareness campaigns
- Identifying demographics engaging with the brand to further develop marketing strategies across the board
Results
- 125% month over month growth
- 40,000 new users introduced to the brand
- 2.4k social media followers growth