Sustainably sourced luxury bags. Gaining traction in a hyper-competitive vertical
Introduction
Piper and Skye is a handbag brand defined by their alternative and sustainably sourced leathers, namely their Pirarucu leather, which comes from Brazilian fish that would otherwise be discarded.
Challenge
The handbag market is not an easy one to grow a business in, especially at a higher price point. Piper and Skye wanted to stand out by emphasizing their sustainable materials, and chose to partner with RISE DTC to run campaigns around these unique selling points.
Solution
- Google Ad search campaigns targeting specific keywords like leather alternatives, invasive species, and luxury bags
- Google Ad shopping campaigns and remarketing campaigns
- Meta Ad awareness campaigns and add to cart campaigns, eventually expanding into purchase campaigns
- Creatives showcasing the products
Results
- 167% increase revenue
- 104% increase in conversion rate
- 147% increase in first time customers