Successful Armenian Jewelry Brand launches in the U.S. How this company went from a Europe-only presence to making the U.S their largest market for new customers
Introduction
Pregomesh, an Armenian jewelry brand with distinctive handcrafted designs, sought to expand its local market into the United States. Rise DTC partnered with them to transform this regional brand with rich traditional craftsmanship into an international e-commerce success.
Challenge
Despite being founded by a celebrity known in Europe, Pregomesh faced significant challenges entering the U.S. market. The Armenia-based company lacked an understanding of American consumer habits and had no brand recognition or distribution channels in the U.S.
Solution
- Meta Ads A/B testing strategy
- Complex Google Ad buildout
Results
- 86% of buyers first time customers
- 6 straight quarters of record breaking revenue
- 482% increase in US orders
Today, Pregomesh continues expanding its American presence with new collections inspired by Armenian heritage, creating meaningful cultural exchange through authentic artisanal jewelry.