Melissa Anderson is a seasoned e-commerce content strategist who helps RISE DTC's online retail clients convert browsers into buyers through compelling product storytelling. With extensive experience in digital merchandising content, ranging from apparel and food & beverage to beauty & wellness, Melissa has honed her skills in crafting product descriptions, category pages, and shopping guides that drive measurable conversion results. ‍

As part of the RISE DTC team, Melissa leverages her deep understanding of e-commerce SEO and shopping behavior trends to develop custom content strategies that help online stores attract high-intent shoppers, reduce cart abandonment, and maximize average order value.