Bringing a direct-to-consumer brand to the US. Coffee with a Nicaraguan family roaster heritage goes international.
Introduction
Rojo Elephant is a veteran-owned coffee company with its roots in a Nicaraguan family coffee roaster. They needed help launching their brand.
Challenge
Rojo Elephant had previously offered their coffee at wholesale prices, but they wanted to pivot to direct-to-consumer. In order to do that, they needed a completely new website in addition to ads and email automation. RISE DTC came to the rescue.
Solution
- Google search shopping campaigns
- Google Ad remarketing campaigns
- Full creative for Meta Ads
- Website design
- Klaviyo Implementation
Results
- 600% month-over-month growth
- 120% increase in checkouts
- Lowering CPA month-over-month