Bringing women’s accessories from Australia to the U.S. International expansion of an Australian women’s accessory brand to the U.S.
Introduction
Based in Australia, Black and Bloom focuses on selling women’s accessories such as earrings, necklaces, and bracelets.
Challenge
Black and Bloom was ready to expand their presence beyond Australia – they wanted to break into the U.S. market. They chose to partner with RISE DTC to launch that expansion.
Solution
- Social awareness ad campaigns
- Google Shopping ads
- Facebook Ads
- Instagram Ads
Results
- 540% ROAS
- Improved AOR from $55 to $120
- Repeated orders up 1.6x