Ultra-luxury pilates equipment via DTC channels at scale. Launched their DTC channel in the US with $10,000 AOV checkouts – not easy to do.
Introduction
BASI Systems is an ultra-premium pilates equipment manufacturer of reformers, chairs, barrels, and related accessories. They sell both B2B and DTC to pilates studios (consumers). They partnered with Rise DTC to boost direct traffic to their website and increase brand awareness for their U.S. audience.
Challenge
Known internationally but with little US presence – the goal – drive US awareness and DTC conversions on their .com store.
Solution
- Paid media strategy across Meta, Google, and LinkedIn
- Targeted Google Ads, Meta Ads, and TikTok Ads
- Email marketing automation
- Comprehensive content strategy
- Landing pages optimization
Results
- 1868% return on ad spend
- 425% increase in web traffic
- 300% increase in social engagement