Launching Direct-to-Consumer Channel. Typically dentist provided to a super successful DTC brand
Introduction
Clear Club sells at-home night guards, which consumers typically purchase from their dentist at a much higher price. Clear Club needed to show customers why they should choose this nontraditional avenue of purchase.
Challenge
Clear Club partnered with RISE DTC to launch their go-to-market strategy to encourage more direct sales. The primary challenge was convincing consumers to shift their purchasing behavior from the traditional dentist-office model to an online direct-to-consumer approach.
Our digital advertising strategy focused on two key channels: Google Ads and Meta Ad, each serving a distinct role in the customer acquisition funnel.
Solution
- Google Ads capturing high-intent searchers by targeting specific keywords like “affordable night guards,” “custom night guards online,” and “dentist alternatives for night guards”
- Creating comparison ads highlighting the price difference between Clear Club ($95) versus dentist-provided guards ($500+)
- Meta Ads with before/after testimonial videos from real customers
- Educational carousel Meta ads explaining the impression kit process
- Dentist endorsement Meta campaigns featuring licensed professionals who approved of Clear Club’s product quality
Results
- 400% ROAS by 2nd month of engagement
- $1M+ in top line rev in year 1