Gaining market share for a women’s workwear brand. Established workwear company launches women’s line
Introduction
Dickies is a 100+ year old company selling durable workwear and streetwear. While Dickies had primarily targeted men, they decided to launch a line specifically for women.
Challenge
Dickies wanted to create awareness around their new women’s workwear line, and they partnered with RISE DTC to drive consumer engagement.
Solution
- Google shopping ads
- Google remarketing ads
Results
- $1M+ profitable ad spend
- 40% reduction in CPA
- 33% increase in AOV