Food Future Institute: World renowned chef launches online education courses. $0 to 1.5M ARR in 18 months.
Introduction
Food Future Institute was an educational course developed by famous chef Matthew Kenney with two different tracks: one targeted toward professional chefs, and another targeted toward home cooks.
Challenge
Food Future Institute wanted to focus on launching their more economical course track to the masses, specifically targeting the vegan community. RISE DTC was key in making that happen.
Solution
- Meta Ads
- Google Ads
- Email campaigns
Results
- $0 to 1.5M in Revenue in 18 months
- 8,000+ new students
- 320% YoY growth