Seasonal seafood business at scale! Driving success in a short selling season (4 months)
Introduction
George Stone Crab is a seafood company primarily known for their stone crab claws that they ship nationwide. They only had about four months out of the year to fish for these crabs and then sell and ship them in dry ice.
Challenge
George Stone Crab had a tight window to scale, and they needed to scale up quickly – not always easy to do. RISE DTC helped them prepare to strike during the high season so they could wind down in the off season.
Solution
- Google Search shopping
- Google Ad remarketing campaigns
- Facebook Ads
- Instagram Ads
Results
- $200k to $2M Top line growth!
- 1800% increase in orders
- 35% reduction in CPA