GTM Pre-Launch to Post-Launch Success. Go-to-market push for unique eyewear brand.
Introduction
Sweet Pain is a direct-to-consumer eyewear brand targeted to a very specific niche: people with low bridge noses. They needed help reaching this audience.
Challenge
Sweet Pain had a very particular ideal customer – anyone with a low bridge nose, who are predominantly Asian – but the challenge was how to filter for these customers without the ability to filter for ethnicity on Google and Meta Ads.
Solution
- Product page optimization
- Conversion rate optimization
- Technology setup – email marketing automation in Klaviyo and ads in Google and Meta