Ultra-luxury jewelry designer go-to-market scale up
Introduction
Founded by the great-great-grandson of Louis Cartier, Jean Dousset is a fine diamond jewelry designer. They needed to move from an appointment-only business model to the online ultra luxury sector.
Challenge
Jean Dousset wanted to increase their brand awareness and online sales – difficult to do in the ultra luxury market. They partnered with RISE DTC to build and execute their go-to-market strategy.
Solution
- Deployed a sophisticated Google Search campaign targeting high-intent luxury jewelry searchers with emphasis on terms like “bespoke diamond engagement rings,” “luxury custom jewelry,” and “Cartier-inspired diamond designs”
- Created immersive Google Shopping campaigns that showcased the exceptional craftsmanship through enhanced product imagery and detailed specifications
- Developed Performance Max campaigns leveraging Jean Dousset’s exceptional photography and brand story to create automated luxury shopping experiences
- Implemented strategic Display and Retargeting campaigns that maintained brand contact with potential customers throughout their consideration journey
- Over 100 meticulously designed and tested Meta Ad creatives showcasing different aspects of the Jean Dousset brand story and product excellence
- Video Meta Ad campaigns featuring behind-the-scenes glimpses into the atelier’s craftsmanship and diamond selection process
- Heritage-focused storytelling highlighting the Cartier lineage and Jean Dousset’s unique design philosophy
- Sophisticated audience targeting reaching affluent consumers with demonstrated interest in ultra-luxury products
Results
- 2600% ROAS
- 3x increase in checkouts
- Growth to 7 figures in annual online revenue