E-Commerce Smart Scaling. Transforming ad spend into profitable growth.
Introduction
Josie Maran is a renowned skincare and cosmetics brand sold in major retailers like Sephora and Ulta. They were ready to grow, but needed help doing so profitably.
Challenge
Despite investing substantial resources into their ad campaigns and being well-established in prestigious retail channels like Sephora and Ulta, Josie Maran’s rate of growth wasn’t meeting their expectations or business requirements. Rather than simply chasing more traffic, RISE DTC restructured Josie Maran’s Google and Meta campaigns with profitability as the North Star.
Solution
- Implemented Smart Bidding strategies in Google Ads with target ROAS settings aligned with actual product margins
- Conducted extensive keyword profitability analysis, pausing underperforming terms regardless of traffic volume
- Developed dedicated landing pages for high-value product lines with optimized conversion paths
- Shifted from broad awareness messaging in Meta Ads to direct response creative highlighting product benefits
- Staggered campaign scheduling to align with peak purchasing hours, reducing wasted impressions
Results
- 128% increase in revenue
- 52% improvement in ROAS
- Sustainable framework for continued profitable scaling