Less retail & Amazon, more DTC. Scaled up PROFITABLY from $12k to $150k+ p/m with Google Ads.
Introduction
LEUCHTTURM, a family company crafting premium writing instruments since 1917, partnered with Rise DTC to strengthen their U.S. market position by developing a robust direct-to-consumer channel beyond their Amazon presence.
Challenge
Reliance on Amazon reduced LEUCHTTURM’s profit margins, limited consumer data collection, and complicated their brand storytelling. Their premium products faced undifferentiated competition, while their U.S. website struggled with poor visibility and conversions.
Solution
- Advanced Google campaign expansion
- Creative ad testing to the extreme (Google & Meta)
- Rolled out a strategy on LinkedIn for greater visibility
Results
Within 12 months of working together, we drove the following results:
- 83% increase in website traffic year-over-year
- 84% increase in revenue year-over-year
- 60% increase in first-time customers year-over-year
Today, LEUCHTTURM enjoys greater control over their brand experience and customer relationships, using marketplaces strategically while prioritizing direct sales.