Seasonal Hyper-Growth
Introduction
Diploma Frame offers beautiful frames to house important certificates such as college diplomas. They needed to make sure they were capturing the attention of students and parents at the right time.
Challenge
Diploma Frame needed to grow their reach beyond the conventional graduation season market. They partnered with RISE DTC to develop a strategy targeting established professionals who had graduated years or even decades ago but never properly displayed their hard-earned credentials. This untapped market represented an enormous opportunity to transform Diploma Frame from a seasonal business into a year-round success story.
Solution
- Google Ads with sophisticated keyword and audience targeting based on university affiliations, graduation years, and professional fields
- Targeted keywords related to professional achievements and career milestones like “office decoration ideas,” “professional credential display,” and “executive office setup”
- Created specific Google Ad campaigns for different professional segments including doctors, lawyers, engineers, and business executives
- Alumni-focused Meta Ad campaigns showcasing professionals proudly displaying their credentials in elegant office settings
- Video testimonials from established professionals discussing how properly framing their diplomas reflected their journey from student to expert
Results
- 145% increase in revenue
- 32% increase in ROAS
- 202% increase in traffic