Ultra-luxury Air Purifier DTC Launch. Selling a $1000+ air purification system in a heavily crowded space.
Introduction
Elemental Air Systems is a premium, top-of-the-line air purifier, who wanted to better educate their customers about Elemental Air’s superior engineering and why it was so beneficial.
Challenge
Elemental Air Systems offered a premium air purifier at a premium price. They had challenges finding their audience, especially in a hyper-competitive space where they were going against much cheaper and more established brands. They turned to RISE DTC for help.
Solution
- Google Ad shopping campaigns
- Educational YouTube ads
- Product comparisons
- Meta, Instagram, and Pinterest ads
- Celebrity endorsements from Shark Tank hosts
- Showcased a test where 20 other air purifiers were brought into a glass room filled with smoke
Results
- Emails drove 30% of total revenue
- 340% increase in top line sales
- 70% decrease in blended CPA